ABOUT
ATUAL PRODUÇÕES
EXPERIENCE IN PRODUCING EVENTS AND LARGE-SCALE SPECTACLES, SUCH AS MUSICAL THEATER, INTERNATIONAL CONCERTS, AND MUSIC FESTIVALS.
For 20 years, Atual Produções has been building bridges between international entertainment and Brazilian audiences. From the inauguration of Allianz Parque with Paul McCartney to bringing Broadway to the Teatro Santander, our role is to bring the world’s greatest shows to Brazil—and to present them on an even grander scale.
We are a production company that combines artistic vision with strategic management. We work with cultural incentive laws, forge international partnerships, and assemble technical teams capable of staging productions of the caliber of “We Will Rock You”, “Dreamgirls”, and “Frozen in Concert” right here in Brazil. The result is millions of captivated audience members and a track record that has helped reshape the country’s live entertainment landscape.
Institutional values
Artistic excellence, technical precision, and respect for the audience in every detail. We believe that grandeur is built through planning—and that every production by Atual Produções embodies this commitment, from the first rehearsal to the final curtain.
Cultural perspective
We see culture as an engine for social transformation. That's why we invest in incentive laws, audience development, and strengthening the entire production chain—from stage technicians to the artists on stage.
Our mission
To bring the world's greatest shows to Brazil and elevate national productions to the same level of international excellence, expanding Brazilian audiences' access to high-caliber cultural experiences.
A HISTORY OF TECHNICAL AND ARTISTIC EXCELLENCE
2005Lenny Kravitz at Rio de Janeiro's 440th anniversary celebration
Lenny Kravitz draws hundreds of thousands of people to Copacabana to celebrate Rio's 440th anniversary—one of the first major free concerts in Atual's history.
2014Paul McCartney opens the new Allianz Parque.
Atual is behind the inauguration of Allianz Parque featuring Paul McCartney, solidifying its presence in major music events.
2016We Will Rock You opens Teatro Santander
"We Will Rock You" inaugurates the Teatro Santander in São Paulo, marking Atual's entry into the production of high-profile international musicals.
2021Donna Summer and the return to the stage post-pandemic
After the season was interrupted by the pandemic, the return to the stage of the tribute to the dance music diva was marked by deep emotion and resilience.
2022The world's largest dinosaur in São Paulo
The world's largest dinosaur, the gigantic *Patagotitan*, has taken over the Pacubra at Ibirapuera Park, accompanied by more than 20 original fossils and 15 replicas. With this exhibition, Atual is expanding its scope to include immersive cultural experiences.
2025Dreamgirls
In 2025, Atual brings the first production with an all-Black cast in its history to the Teatro Santander with *Dreamgirls*, portraying on stage the historic struggle for representation and recognition in the music industry.